HRM Rosenau GmbH
Project No.: 202137

Project description

In idyllischer Lage an der Iller und doch zentrumsnah befindet sich das denkmalgeschützte Objekt Rosenau. Hier befand sich einst der Rosengarten eines Patrizierschlösschens, später liesen sich dort eine Spinnerei sowie eine Weberei nieder. Nun werden die geschichtsträchtigen Mauern dieses Wohn- und Geschäftsgebäude kernsaniert. Neben zahlreichen Etagen- und Maisonettewohnungen entsteht hier auf 430m² der neue Hauptsitz der VIVAT Unternehmen.

About the property

  • Project category: Business
  • Project type: Existing properties
  • Building: 1852
  • Purchase: 2021

About the location

  • Lage in Kempten im Allgäu, der ältesten Stadt Deutschlands
  • Idyllische Lage trotz Zentrumsnähe
  • Hochschulstadt und aufstrebender Wirtschaftsstandort

Investment data

  • Investment amount: EUR 600.000
  • (planned) revenue*: EUR 900.000

Note: *) This value is a forecast.

Property location


The independent city of Kempten is located in the heart of the Allgäu region in Germany. With almost 70,0000 inhabitants, it is the second largest city in the Bavarian administrative district of Swabia. The city has been mentioned in ancient writings and is thus considered one of the oldest cities in Germany. 155 quarters divide the municipality, which has a total area of 63.28 km². The population density is 1,089 inhabitants per km². Diverse architectural styles such as Gothic, Renaissance, Romanesque, Baroque and their hybrids characterise the charm of this historic municipality. Modern architectural elements, towers and churches characterise the townscape.

Economy and infrastructure

As the main centre of the Allgäu region, the city of Kempten is an important seat for state authorities such as the countryside, financial and judicial administration. The Federal Employment Agency of Kempten-Memmingen has its headquarters in the city. Furthermore, there is a clinic, a voluntary fire brigade as well as nine general schools, a university and several vocational schools. Retail trade and media are among the most important industries in the city. Kempten is considered one of the cities with the highest concentration of shopping centres. Numerous well-known department stores are located in the town, including C&A and Quelle. In the media sector, Allgäu newspaper publishing house, the local television station TV Allgäu and the radio station RSA are located in the city. In addition, various service and industrial companies are located here.

Tourism in Kempten

Live where others go on holiday - the Allgäu is considered a popular holiday destination in Germany. Numerous sights, leisure and shopping activities characterise the place. Events are organised throughout the year. The Roman Festival or the Art Night, the Allgäu Festival Week, Christmas markets, Fairy-tale Summer, Jazz Spring and many more take place every year.



The properties at Rosenau 52/54 in Kempten are characterised by their prime location directly on the river Iller. The location belongs to the Sankt Mang quarter and is surrounded by numerous shopping facilities and restaurants. Due to the direct proximity to the Füssener Strasse main road, these can be reached both by car and on foot. The Engelhalde Landscape Park is located about 500 metres from the Rosenau properties. The park includes a 6,000 sqm pond, numerous footpaths, two children's playgrounds, a Kneipp facility, an outdoor climbing facility and a wetland biotope. Rotschlössle is home to the city district's own library.