Diamant-Brauerei

This magnificent building complex in Magdeburg Neustadt, which is important in terms of architectural history, is a former traditional brewery dating from 1841. Conversion of the former industrial production facility to residential use is planned, in order to revive the architectural legacy of the building.

Macro-location

Magdeburg is the capital and therefore also the seat of government of Saxony-Anhalt, but it is only the second largest city in the state with around 238,000 inhabitants. It is situated on the banks of the Middle Elbe and at the eastern edge of the Magdeburg Börde, an extremely fertile region which is rich in natural resources. Together with the surrounding municipalities, Magdeburg forms the Elbe-Börde-Heide administrative community (also known as the Magdeburg Region), which aims to promote regional cooperation and development.

Magdeburg is one of the oldest industrial centres in Germany. It still benefits from its excellent connections to the rail and autobahn network as well as from the large inland port and the high level of shipping traffic on the Elbe, Havel and Mittelland Canal. The most important industries include engineering, healthcare and iron and steel. Magdeburg is also an important location for the production of wind turbines and home to service companies such as T-Systems and IBM.

The Cathedral of Magdeburg is the distinctive landmark of the city. However, the “Green Citadel”, a building designed by Friedensreich Hundertwasser, the imposing crossing of waterways in the district of Hohenwarthe and Elbauen Park are also well-known attractions. Moreover, Magdeburg is one of the greenest cities in Germany.

Micro-location

Lübecker Straße is the main street of Magdeburg's Neue Neustadt district. It runs parallel to the Magdeburger Ring (B71) and is a wide and bustling shopping street with trams and buses. Neue Neustadt itself is a multicultural neighbourhood with about 15,000 residents. It is regarded as a social flashpoint but has recently been experiencing a positive upswing. Various projects are aimed at upgrading the district in the long term. Neue Neustadt is particularly popular with singles and young families.

Lübecker Strasse 127 is located in the south of the district, about 2.5 kilometres north of Magdeburg’s historical centre. It is a large commercial area in which various trades, retail and service companies have established themselves. Neustadt cemetery is located on the opposite side of the street.

The wider area is lightly developed, mainly with apartment buildings from the 1920s and 1930s. The Zoological Gardens, the Elbe with Elbauenpark and the Florapark shopping centre are also within walking distance. Neustadt railway station is about 600 metres away. It is located at the southern end of Lübecker Straße and is a stop for several suburban and regional train lines.